Promotion of products and services through sporting events, leagues and teams.
Sports Marketing and Promotions
We think of sports marketing as an element of sports promotion which involves a wide variety of sectors including broadcasting, advertising, social media, digital platforms, promotions, and community relations. Our goal is to provide are clients with strategies to promote the sport or the sports properties that they choose to sponsor.
We have worked with a variety of sports organizations, including the U.S. Olympic team, Major League Baseball, National Football League and the National Basketball Association. We have teamed up with various sponsors such as USA Today, Oldsmobile, Blue Cross, Blue Shield, United Airlines, MasterCard and Firestone to create promtional programs to leverage their sponsorship programs.
We have created new events like the "Petahalon" for Pedigree and managed tradtional ones such as MLB "All Star Balloting" the second largest voting participation in the free world. Together with MasterCard we created a promotion for selecting the "Greatest Moments in Baseball History". We design and produced full page ads in USA Today to selct "The Most Valuable Player" in the National Football League, along with creating ads for the local weekly ski reports sponsored by "Miller Lite".